- Teachers and Students of the College Achieved Good Results in the Final of the First Job Application Competition for College Students (Tourism Major)
On November 23, the final round of the First Job Application Competition for College Students (Tourism Major) in Sichuan Province, co-hosted by the Department of Human Resources and Social Security of Sichuan Province, the Education Department of Sichuan Province, Sichuan Provincial Department of Culture and Tourism, Sichuan Provincial Committee of the Communist Youth League and Sichuan Students Federation and organized by Sichuan Provincial Talent Exchange Center and the Career Service Center of the Education Department of Sichuan Province, was held at the Western China (Chengdu) International Expo City.
Serving the mission of improving the job application ability and level of the college graduates, the Competition selected 10 competitors out of over 600 participants from 41 colleges and universities throughout Sichuan Province for the final, after fierce competition and stringent evaluation. Students of our College, Xiong Huanhuan and Yan Song, who ranked top 10 in the second round, participated in the final competition. Through four links including Strengths Presentation, Born a Talent, Professional Evaluation and It's You, the competitors fully presented their personal characters and advantages and competed for the jobs face-to-face, and have signed preliminary agreements with the employers at the scene.
Competition Scene of Yan Song from the Department of Foreign Languages
Competition Scene of Xiong Huanhuan from the Department of Hospitality Management
In the end, Xiong Huanhuan ranked the second place in the final and other two participants were presented with the Popularity Award for the Star of Job Application. Besides, our teachers Yang Yiru and He Tengfei were awarded with the title of Excellent Instructor, and our College was presented with the Outstanding Organization Award.
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- Promote Open-up Schooling to Realize International Major Building with Distinctive Features -- an Exclusive Interview with Dr. Fu Jing, the Vice President of Gingko College of Hospitality Management
Good news came from Thailand one after another on November 15, followed by the details. Our college signed a college-level agreement of friendly cooperation with the Prince of Songkia University in Thailand, witnessed by the Deputy Minister of the Ministry of Public Health of Thailand. The persons in charge of the Hospitality Management Department and the Tourism Management Department of our college signed a faculty-level agreement of project cooperation with the Hospitality Management Faculty and the Tourism Management Faculty of the Prince of Songkia University. What's more, our college signed a college-level agreement of academic collaborations with the Hospitality Management Faculty of the Dusit Thani College in Thailand.
The trip was more than just signing contracts, said Li Ming, the President of Gingko College of Hospitality Management, during his visit to Thailand. Signing of the three agreements indicates that the multinational cooperation of our college has been realized, and in the meantime, it denotes that our college will enjoy a bright prospect in multinational cooperation. Signing of the three agreements indicates that the efforts we have made during the past several months in the cooperation with the two top-level colleges of hospitality and tourism management in Thailand have paid off. In addition, it shows that our college plays an active role in implementation of 'the Belt and Road' initiative of our country and Sichuan's deployment of extending opening up and cooperation with the south of Sichuan, in order to expand the region for international schooling of our college.
To be more 'professional'
Our college is dedicated to both academic research and technical application
The two colleges in Thailand we chose to cooperate with boast outstanding teams and excellent professional capability. The Prince of Songkia University in Thailand, ranking sixth in the list of top colleges and universities in Thailand and standing at the same position in the QS World University Rankings with the University of Electronic Science and Technology of China, is a comprehensive university integrating high-level education and academic research; Besides, the Dusit Thani Bangkok Hotel Group, the parent company of the Hospitality Management Faculty of the Dusit Thani College in Thailand owns nearly 30 luxury hotels around the world.
We aim to promote the training of professionals by means of focusing on both academic research and technical application through collaboration with colleges and universities featuring the two issues. The communication of our school with the two colleges in Thailand is carried out in multiple aspects, including mutual recognition of credits, exchange of students, teachers' visit and interaction of education research, etc. The cooperation is oriented to the training of professional skills of tourism and hospitality management while boosting the development of academic research of the profession. The concept of integration of industry and education and joint building of students' capacity upheld by our college is embodied throughout the process.
Although the signing represents the end of a journey, a new round of exploration is just set off. Our college's collaboration with colleges and universities in Thailand speeds up the implementation of multiple projects, including setting of professional courses, training of overseas projects, fusion of disciplines and teaching team building, etc.
To be more 'international'
To realize constructive interaction between domestic and overseas resources
Thailand boasts a favorable location, standing in the heartland of the Association of Southeast Asian Nations region, it links the Association of Southeast Asian Nations region with the China region. The hospitality and tourism industry in Thailand plays an essential role in its international arena. The constant efforts Thailand has made in training of professionals for the modernized hospitality and tourism industry are what enable it to maintain the international level in the two businesses. The training concept upheld by the colleges and universities in Thailand and their relevant professional courses have naturally become an essential supply system of human resources to the hospitality industry.
In order to meet the requirements of education actions oriented to China's 'the Belt and Road' initiative and implement the strategic deployment of 'expanding at all directions and opening up of all regions', our college has expanded accesses to the sea in the south of Sichuan and worked hard to meet the professional requirements of the colleges and universities in Thailand. The cooperation with Thailand is mainly focus on the exchange of superior resources and mutual consultation in tourism and hospitality management. We hope to introduce the advanced international philosophy of professional education and the excellent culture of service management while promoting the splendid culture of Sichuan across the world by providing a platform. The cooperation with the two colleges in Thailand shows our school's long-term planning of extending the education to the Association of Southeast Asian Nations region.
From initial exploration to understanding, we have made significant progress in international cooperation and influence. We have been keeping close communication and exchanging visits with well-known schools of hospitality management worldwide, and we have established an international academic exchange and research center to build a platform of international development for the teachers of our school. In addition, we plan to add international courses to help the professional courses of our college to play a role in the global business. With constant efforts and study, we aim to become a leading school in the hospitality and tourism business.
To be more 'distinctive'
Take full advantages of superior local resources to encourage the professional development
Developing countries are now where the new growth points of tourism services concentrate in, as Dr. Fu Jing said. Thailand, a developing country though, boasts enormous natural resources, which play an essential role in the booming growth of its hospitality and tourism market. Sichuan, located in the less-developed southwestern China, is highly welcomed by the hospitality and tourism market with its diversity in natural and cultural resources.
Our college gives full play to the abundant tourism resources in Sichuan and plays an active role in the development of hospitality and tourism businesses. We have established a Sichuan Experimental Teaching Demonstration Center of Tourism and Hospitality Management with the distinctive teaching philosophy. Besides, we have made great headway in practical teaching base, teaching research as well as project development and application by adhering to the open and accommodative school-running philosophy with distinctive features. All these efforts made by our college are recognized by both the two colleges in Thailand.
The teaching methods with distinctive Chinese and Thai features may interact upon the signing. In terms of the efforts and targets of future development of our college, we will adopt and apply the foreign teaching philosophy to our school by taking the local conditions into account and give full play to the abundant tourism resources in Sichuan, in order to boost the development of education and teaching of our school, train professionals who are capable of adapting to both domestic and overseas businesses, and to lead the growth of tourism and hospitality businesses. The goal of our school's development at the present stage is to expand the channels for each department and discipline of our school to be international while maintaining the recognition of the professional courses throughout the process.
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- Yinxing Signed MOU with Prince of Songkla Univesity and Dusit Thani College in Thailand
Between November 12-15, 2019, Li Ming, President of Yinxing led a team and visited Thailand. In Phuket Province, President Li and Dr. Pun Thongchumnum, Vice President for International Cooperation of Prince Songkla University (PSU) of Phuket Campus signed a university-wide Memorandum of Understanding (MOU), under the witness of Deputy Public Health Minister of Thailand, Satit Pitutacha. At the same time, the Directors of Department of Hotel Management (DHM) and the Department of Tourism Management (DTM) of Yinxing signed a School-level Memorandum of Agreement (MOA) with the Faculty of Hospitality and Tourism Management (FHTM) of PSU.
Deputy Minister Pitutacha said that he attached great importance to the signing of the PSU's academic cooperation MOU with Yinxing, and was pleased to witness the signing ceremony. He believed that the agreement concluded by the two universities has effectively enhanced the cooperation between China and Thailand in various aspects such as teacher-student exchange, cross-cultural communication and academic research. Dr. Prathana Kannaovakun, Vice President for Academics of PSU witnessing the event, spoke highly of the philosophy of Yinxing's teaching hotel, and expressed his appreciation for Yinxing's achievements in discipline integration and internationalization. VP Kannaovakun hoped that PSU would join hands with Yinxing to promote cooperation and exchange between the two schools and the two countries.
In addition, Yinxing visited Dusit Thani College (DTC) in Bangkok. Apart from MOU signing, the program leaders of both sides had productive discussions on proposals of credit recognition, students exchange, teacher visits, joint teaching and research etc. The discussion has created more opportunities for the exchange and study of Yinxing teachers and students and made Nanxi Campus an important platform for both sides to carry out research and training programs.
The academic internationalization is based on mutual respect and understanding, equal exchanges and cooperation. While seeking for win-win cooperation, differences in languages, cultures, systems shall be understood and appreciated. It is the highlight of Yinxing to have an open mind in learning, communicating and cooperating with the world's leading hotel and tourism management schools in the process of internationalization.
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- Insight into Intangible Cultural Heritages · Inheritance of Classics - The 2nd
From November 7 to 20, the College held the 2nd "Gingko Cup" Cultural Tourism Series. Organized by the Department of Tourism Management, this event comprises a series of activities, including the "intangible cultural heritage lecture hall", "intangible cultural heritage" forum, "presentation, performance and exhibition" of intangible cultural heritages, a trip to the study of "intangible cultural heritages, and others. Song Qing, inheritor of over twenty intangible cultural heritages, including the "Face Changing" in Sichuan Opera, paper cutting and sugar painting and deputy director of the Advisory Committee of Sichuan Provincial Tourism Association Study Travel Branch, Li Ming, president of the College, Wei Zhao, Fu Jing and Yi Xianwen, vice president of the College, Huang Fang, assistant of the President, Li Jingjing, assistant of the Chairman, Tang Lin and Deng Haopeng, alumni representatives, participated the activities successively.
At the opening ceremony, Fu Jing pointed out that the intangible cultural heritage, as one of the representatives of China's splendid culture, embodies the wisdom of our predecessors and is a carrier of a special way of thinking full of human's deep emotions, and that the inheritance of intangible cultural heritages is inseparable from the passion and contribution of the inheritors and the inheritance and development by the younger generations. And she also expressed her expectation that this event would stimulate the teachers and students to learn more about intangible cultural heritages so as to make contributions to the development of splendid Chinese culture.
Speech by Fu Jing, Vice President of the College
In the "tangible cultural heritage lecture hall" activity, Zhou Kai, Cultural Consultant from Chengdu Culture and Art Communication Co., Ltd. gave a lecture - Practical Value of Traditional Cultures Nowadays - Example of Intangible Cultural Heritages to the students, in which he analyzed the Chinese cultures in a historical time sequence and presented an ideal model that incorporates culture & art with products based on the intangible cultural heritages and fashion elements at present.
A trip to the study of "intangible cultural heritages" was carried out in Zhanqi Village, a village among the first batch of national key villages of rural tourism. As the tutors for study travel, students from the Department of Tourism Management led the fourth-grade students of Yizhou Primary School in Hi-Tech Zone of Chengdu City to appreciate the local ecological characteristics and experience the agricultural tourism of Western Sichuan agricultural civilization.
The activities themed "presentation, display and performance" of intangible cultural heritages were carried out on the campus. Zhang Rong, a student from the Gingko Culture and Tourism Study Travel Studio, gave a presentation to 10 routes of intangible cultural heritages, and the intangible cultural heritage inheritors brought the teachers and students an audio-visual cultural feast with their presentation and performance of four intangible cultural heritages, namely the Kangting Liuliu tune, face changing, martial arts and Tai Chi. In the intangible cultural creativity fair, over twenty intangible cultural heritage items with Sichuan Characteristics were exhibited, which stimulated the students' interest to learn from the inheritors, and some of them even experienced these items.
Intangible Cultural Heritage: Sugar Painting
Scene of Presentation
Group Photo with Sichuan Opera Performers
It is worth noting that the "presentation, exhibition and performance" activity, as a practical item of the Exhibition Events Management course, was carried out by the students of Grade 2018 majoring in Exhibition Economy Management. The teaching mode, under which the students are driven by projects, led by tasks and guided by innovative courses, aims to train the students' abilities in creative planning, operating, execution, and collaboration.
Group Photo of the Scene
The "intangible cultural heritage" forum invited Song Qing, who is the Deputy Director of the Advisory Committee of Sichuan Provincial Tourism Association Study Travel Branch, as well as the teacher and student representatives from the Department of Tourism Management to hold a discussion on the subject of "study travel management and service of intangible cultural heritages".
After the event, the teachers and students' knowledge about the intangible cultural heritages were further enhanced, enabling them to infuse these heritages into their work and study and fully perceive the cultural confidence, so as to truly play a part in carrying forward the Chinese culture of great splendor.
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- Good Results Gained by Our Teachers in the Teaching Presentation Competition for Young Teachers of PE Major among Colleges and Universities in Sichuan Province
On October 24, 2019, the 2019 Teaching Presentation Competition for Young Teachers of PE Major among Colleges and Universities in Sichuan Province hosted by The Education Department of Sichuan Province and organized by Sichuan Normal University (SNU) came to a successful conclusion at Chenglong Campus of SNU. Standing out of nearly 100 competitors from 34 colleges and universities, Peng Yudan, Yang Hongfen and Liu Yuecu of our College won the First Prize in the PE Subject Group, the First Prize in the Public PE Group, and the Second Prize in the PE Theory Group respectively. And the College won the First Prize for Group Competition.
Certificate of First Prize in the PE Subject Group
Certificate of First Prize in the Public PE Group
Certificate of Second Prize in the PE Theory Group
Certificate of First Prize for Group Competition
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- The Hong Kong Polytechnic University Visited Yinxing’s New Campus in Yibin
On October 9, 2019, a team led by Chair Prof. Kaye Chon, Dean of School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU) visited Yinxing and its Nanxi Campus in Yibin City. Dr. Fu Jing, Vice President of Yinxing accompanied the guests.
Coming back to Chengdu, the SHTM delegation provided very positive feedback and had productive discussions with Yinxing senior management team. Dean Kaye Chon expressed his strong recognition with Yinxing’s concept of building the Nanxi Campus and would like to further cooperate with Yinxing to lead hospitality management education in Asia and contribute to the talent cultivation of global hospitality industry. President Li Ming expressed his gratitude to the SHTM team and highly praised the professionalism and dedication of the team. Afterwards, the two parties conducted in-depth discussions on improving the functionality of the first teaching hotel, the development of curriculum and diversification of courses.
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- Two Majors of the College Including Hotel Management Approved as a First-class Undergraduate Major
Recently, Sichuan Provincial Department of Education has published the evaluation results of first-class undergraduate major construction of colleges and universities in 2019 of the province, of which, two majors, namely, Hotel Management and Tourism Management, have been approved as the first-class majors for construction in Sichuan Province.
The approved majors of the college focus on the main points of "local services, integration of industry and education, and collaborative education", and aim to cultivate high quality applied talents in the hotel and tourism industry. Based on the three-dimensional curriculum system and with practice teaching bases such as the teaching hotel of the college as carriers, the college has built a platform for the integration of industry and education, constantly strengthened the construction of professional connotation, and innovated the training mode of talents, initially forming a new pattern of "industry chain - talent training chain" that closely connects the development demand of local industry cluster and tourism and hotel industry.
In recent years, in active response to the strategic development demand of national and provincial cultural tourism industry, the college has promoted the comprehensive reform of undergraduate education, actively adapted to industrial changes, optimized the structure of majors, deepened the comprehensive reform, improved the talent training mode to highlight characteristics of majors, enhanced the integration of industry and education guided by the industry demands, and stably improved the training of all majors. Next, the college, based on the construction of provincial first-class majors, will strengthen the process management, grasp the connotation construction of majors and drive the development of all majors in the college to make a good progress of the first-class applied undergraduates for Ginkgo College and the industry.
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- Deepen Comprehensive Teaching Reform & Improve Talent Training
Four Talent Training and Teaching Reform Projects of the College Approved by Provincial Department of Education.
Recently, Sichuan Provincial Department of Education published a list of higher education talent training and teaching reform projects in 2018 - 2020, in which, 4 projects of our college have been approved. Among them, Construction and Exploration of Collaborative Education Mode via Deep Integration of Universities and Enterprises Based on the Demand of Tourism and Hotel Industries was the key project, while Exploration on the Construction of Three-dimensional Training System for Language Application of International Talents in the Hotel Industry, Research and Practice on the Innovation of New Mechanism of Collaborative Education for Hotel Management Specialty and the Reform, and Practice of Practical Teaching System of Recreational Sports Specialty in Private Colleges and Universities were the general projects.
Aiming to further promote the construction of first-class undergraduate education in the college, the approved projects focus on the integration of the universities and enterprises and the collaborative education, and lay emphasis on the deep research and exploration of the training mode of applied talents, and on deepening the reform and practice in the core areas and key links of talent training, such as teaching content and curriculum system, with certain foresight and innovation.
The perennial theme of higher education is to improve the quality of talent training and its long-term core task is to strengthen the connotation construction. Next, the college will strengthen the process management of the teaching reform project, ensure the research quality, actively summarize the successful experience of educational and teaching reform, effectively implement the innovative talent training mode, and achieve the determined talent training objectives, thus to give full play to its leading and exemplary role, and constantly improve the talent training of the college.
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- Colorful Gingko
On June 17, 2019, teachers and students majoring in the Environmental Art went to Dashaping Village, Mahu Township, Leibo County to carry out poverty alleviation work in the form of cultural and artistic support, where they painted wall pictures for the children in the kindergarten.
Two key links affect the formation of painting art. First, the "extraction & purification" of colors. The art of painting would not exist without the extraction and purification of pigments from the nature. Second, the process of applying colors to painting, namely the "modulation" of colors.
This wonderful world, though rich and colorful, cannot generate many colors unless through modulation of different pigments. The more the pigments are modulated, the more vivid the painting will be. The process of color modulation is a process for life to experience, to accumulate experience, and to develop innovatively. Extraction & purification is a precondition for modulation, the higher the extraction quality is, the higher degree of freedom for modulation will be.
The philosophy of "independent spirit and free thought" proposed by Chen Yinque should be the academic spirit and value that we pursue, as it emphasizes the importance of digesting the knowledge we acquired from the books, journeys and others into our own and develop our unique views, principles, styles and inspirations. So, it necessary for all the departments of the College to develop their distinctive characteristics.
Hence, on the basis of the respective characteristics of all departments, the College pooled the wisdom and efforts of the teachers and students of each department, so that a unique "symbolic color" of each department has come into being after "extraction & purification", forming a basic color system that is composed of cobalt blue for hospitality management, green for tourism management, sky blue for financial management, violet for business administration, gray for foreign languages, gold for art and design, yellow for leisure sports, and red for information engineering management.
"Sunrise turns the flowers even redder than the fire, spring paints the river even greener than the bluegrass" - Memories of The South by Bai Juyi (Tang Dynasty)
Upholding the value of being dignified, elegant, sensible and prudent, students of the Department of Hospitality Management wish to realize all-round development on the international platform and become the pacesetter in the industry of hospitality management. Therefore, they chose the cobalt blue, which represents a sense of internationalization, as the symbolic color of the Department. The "cobalt blue" retains the purity of blue and at the same time adds a dip of strong color, a color full of dreams, confidence and infinite longing, which implies the quality of being strong, brave, kind and merciful.
"On the west side of Jinjiang River after a fresh rain, mist floats on the green water, litchi turns ripe on the banks of mountain edges" - Song of Chengdu by Zhang Ji (Tang Dynasty)
Students of the Department of Tourism Management hold respect for nature, passion for folk customs and cultures, and love for life and freedom, and show great vitality, so they chose the jungle green. "Green" is a sign of vitality endowed by the earth, a natural color of the mountains, and the manifestation of vital force.
"No matter how frosty it is, I will drink it up and will not delay at the hearing of the bugle" - Words to Li Yunshi by Wei Liaoweng (Song Dynasty)
Being honest, pragmatic, cool-headed, aspirant and righteous, students of the Department of Financial Management leave us an impression of peacefulness, freshness, leisureliness and sureness, so their symbolic color is sky blue. "Sky blue" symbolizes the broadness, inclusiveness, peacefulness and leisureliness represented by the sky.
"All have recognized the arriving of spring, as it turns the land red and green." - Spring by Zhu Xi (Song Dynasty)
Students of the Department of Business Administration are smart, agile, cool-minded and diligent in exploring in their field, so they chose violet that is composed of intelligent red and calm blue as their symbolic color. "Violet" stands for calmness, humbleness, freshness, aestheticism and stylishness, and perfectly integrates motion with stillness, therefore is a feast to the eye.
"Looking from far away, the mountains and waters of Dongting Lake are as green as a jade, just like a green snail in a white-silver plate" - Lookout on Dongting Lake by Liu Yuxi (Tang Dynasty)
Students of the Department of Foreign Languages chose silver gray as their symbolic color, as it represents vitality, fashion, openness, boldness and modernness. "Gray" symbolizes the modern civilization and leaves us an impression of fashion, health and high efficiency as well as a strong sense of modernness.
"I felt lost myself under the gold sky melt by the setting sun and the gathering clouds glittering with the sunlight." - Yongyule · Gold Melt by the Setting Sun by Li Qingzhao (Song Dynasty)
Being brave in exploration and with endless creativity, students of the Department of Art and Design chose gold as their symbolic color, indicating a bright and glorious future. "Gold" stands for dignity, glory and luxury, bringing the sense of infinity.
"Seeing the ripe colorful fruits, I cannot help picking them and storing them in the baskets" - Enjoy the Fruits in the Garden by Su Zhou (Song Dynasty)
With the passion for sports and health and always being optimistic and energetic, apricot yellow was chosen by the students of the Department of Leisure Sports. "Yellow", the most beautiful color of gingko, represents brightness, optimism, positiveness and warmness.
"Flowers blossom and wither over the past forty years, the boldest and prettiest is Qianxifei" - Peony in Luoyang by Ouyang Xiu (Song Dynasty)
With the standard color of bright red, students of the Department of Information Engineering Management are full of vitality, solidarity, passion and positivity. "Red" symbolizes ideal and faith, and represents passion, struggling, positivity, and aggressiveness.
To draw a beautiful blueprint of the future of the College, the purified "colors" of all departments need to be further modulated under the principle of seizing key links. Only by modulating richer colors more meticulously, can it be uniquely stylish and impressive.
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