As one of the key departments of the college, the Tourism Management Department offers three undergraduate majors in tourism management, cultural industry management, exhibition economy and management, and two junior college majors in tourism management, exhibition planning and management. Promoting the integration of industry and education and constantly improving the professional practical teaching system and practical teaching conditions, the Tourism Management Department has established a good cooperative relationship with many well-known tourism enterprises at home and abroad such as Sichuan Shanghang Holiday International Travel Service Co.,Ltd. and Shanghai Disney Resort and is providing students with stable training base and employment platform.
Training objective: This major cultivates high-quality application-oriented talents who master the professional knowledge and operation skills in tourism management and are able to engage in management, planning, marketing, operation and services in various tourism administration departments, tourism enterprises and institutions and relevant departments.
Training objective: This major cultivates innovative and application-oriented talents who have solid professional knowledge and skills in exhibition economy and management, professional ability in exhibition management, planning and design, strong English and Chinese expression skills and international vision, innovative and entrepreneurial spirit and can be engaged in exhibition planning, design, services and management work in exhibition enterprises and institutions and relevant management departments
Training objective: This major cultivates application-oriented talents who have the basic theoretical knowledge and skills in cultural industry project planning and management, professional knowledge, policy and legal knowledge about cultural tourism management and operation, strong innovation, planning, organization, management and coordination abilities, good English and Chinese expression skills and can be engaged in cultural industry project management, cultural industry marketing, cultural tourism planning, operation, management and project consulting management in administrative agencies, enterprises and institutions, universities and scientific research institutions.
Training objective: This major cultivates application-oriented talents who master the basic theoretical knowledge and basic vocational skills of tourism management and are competent for the tourism market development, tourism product marketing, tourism business management, etc. in tourism administration departments, tourism enterprises and institutions and relevant industries.
Training objective: This major cultivates application-oriented talents who master the theoretical knowledge of exhibition and marketing and planning skills, and have the ability to provide services and conduct marketing, planning and management of exhibition activities.
Training objective: Based on the actual conditions of Sichuan, a large tourism city and the developmental upsurge of national cultural undertakings, this major cultivates high-quality application-oriented talents who master theoretical knowledge and professional skills in culture and have modern cultural management ability and can be engaged in brokerage, management, planning and creative work in cultural management organs, cultural enterprises and institutions, cultural tourism agencies, press and publishing agencies, art industry agencies and cultural media companies, and so forth.